media

5 Ad Campaigns That Legit Demonstrate #GirlPower

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Ads are legit everywhere and since we're CONSTANTLY bombarded by them, the messages they produce have a lasting impact. We really think the media has a responsibility to provide us with messaging that helps rather than harms, but sadly, that's not the way it works! The good news is that not all ads are created equal. In fact, we've even found a few that ACTUALLY aim to empower women. We're super obsessed with the crazy power that the media has over us and have been advocating for POSITIVE media messaging forever and ever and ever. Well, Rome wasn't built in a day, but at least we've found a few bricks and mortar. Check out our list of 5 ad campaigns that use their power for good instead of evil, and actually aim to empower and inspire women!

1. Always, “Like a Girl”

At the start of their ad, Always asks: “What does it mean to do something like a girl?” The response to this question is at first disheartening: girls of older ages mimic, based on learned stereotypes, what it means to them to “run like a girl”, “fight like a girl”, and “throw like a girl”. Plot twist: challenging these stereotypes adopted by older generations are younger girls, girls whose reactions to these questions are without influence from others; these younger girls simply demonstrate how to run and fight the way anyone would. These girls have the advantage of not yet being jaded by stereotypes and media that tell girls to be a certain way – we could learn a thing or two from them!  After breaking the news to the older girls about how the younger girls reacted to these questions, the older girls reflect upon their initial reactions and change their responses to reflect who they truly are. In fact, when asked if she would change her answer to the original question, one of the older girls responded with: “I would run like myself." We LOVE this campaign - love yourself for YOU, embrace yourself AS YOU, and don't let anyone tell you WHO YOU ARE!

[embed]https://www.youtube.com/watch?v=XjJQBjWYDTs&t=97s[/embed]

2. Dove, “Choose Beautiful”

In Dove’s “Choose Beautiful” video, women are given two doorways to walk through, each labelled differently. One doorway is labelled “average” and the other doorway is labelled “beautiful”. The video shows most women walking through the “average” door and then captures their reasoning behind this choice. According to the women featured in the video, the reason they chose to walk through the “average” door was because they were constantly put down by others, by media which dictates what "beautiful" is SUPPOSED to be...so they simply didn't feel entitled to walk through that doorway labelled “beautiful”. The message of the video is simple: rather than choosing to listen to what others say about your beauty, it is important to define beauty for yourself; a woman should #choosebeautiful - we LOVE IT!

[embed]https://www.youtube.com/watch?v=7DdM-4siaQw[/embed]

3. P&G, “Thank You Mom – Strong”

P&G’s “Thank You Mom – Strong” campaign, demonstrates the amazing amazing power of mothers. In a world where we often forget to recognize the power of our amazing moms, P&G highlights the importance of mothers in their child's lives! So often moms are portrayed as nagging, frantic women who can't seem to get it together - totally unfair and untrue! Alternating between flashbacks and current moments in athlete’s lives, this advertisement demonstrates the lasting impact that THEIR moms had on their super awesome lives. Showing a side of the mother-child relationship that isn't usually portrayed by mass media, this campaign praises mothers and challenges the stereotypes we have about the roles they play in our lives.

[embed]https://www.youtube.com/watch?v=MQ3k6BFX2uw[/embed]

4. Always, “Girl Emojis”

By interviewing girls of all ages, Always uncovers a problem with emojis: they fail to truly represent women and the roles they play in society. Okay, let's face it - we all love a good Emoji, no argument there! But the representation of women in emojis fails to be diverse; female emojis lack representation in a variety of professions and most of the female emojis are wearing PINK - like really guys?! It may seem like a little thing, but it's just another way that stereotypes are reinforced LITERALLY at the tip of our fingers! The solution? Always asks girls what Emojis THEY would want to see. The answer to this question is super-empowering and brings a huge smile to our faces here at TMG. They want to see female cops, cyclists, lawyers, doctors...they want to see THEIR life dreams reflected on their phones, not the archaic dreams of he status quo. Plain and simple, this ad is awesome.

[embed]https://www.youtube.com/watch?v=L3BjUvjOUMc[/embed]

5. Dove, “Beauty on your own terms”

This awesome ad opens with women reciting the same old same old:

“how can she be a lawyer?” “only skinny girls can dress well” etc etc ugh

The messaging women have had to swallow their entire lives piles up and totally makes the viewer feel completely dejected and...gross! Just when it feels like this ad CAN'T possibly redeem itself, the tone completely changes. Instead of succumbing to the bombardment of insults they've received their whole lives, these women speak back and stand up about the injustices they have faced. Words of retaliation are sung, fists are raised, stands are taken. SUCH a kickass campaign - guaranteed to pump you up and change your mind about what we are all truly capable of!

[embed]https://www.youtube.com/watch?v=_XOa7zVqxA4[/embed]

Our advice after watching these advertisements? Talk and think about these videos! Share them with a friend, a family member, your network. What are they telling you about your belief system? What are they telling you about YOUR idea of what it means to be a girl? Finally, use your newfound wisdom to challenge the gender binary, challenge stereotypes, challenge others and most importantly - to challenge YOURSELF!

5 Reasons to Watch Hidden Figures

Oscar season is just around the corner and thanks to Oscar-nominated movie Hidden Figures, TMG is buzzing with excitement about this year’s red carpet. Telling the story of three African-American women who are BOTH mathematicians and scientists at NASA, this movie is extremely empowering. TMG is OBSESSED with the fact that this movie showcases the incredible abilities of women in STEM – we LOVE girl power! As if watching women crush and crunch numbers like total BOSSES wasn’t reason enough to see this movie, we are providing you with 5 MORE reasons to go and watch Hidden Figures. 1. Math and Science are Relevant

Showing you that math and science have USEFUL applications outside of the classroom, Hidden Figures makes you realize that what you’re currently learning is relevant to not only a potential future career but also relevant to your understanding of what kind of theoretical work is applied to NASA’s space missions.

2. Math and Science are Cool

Hollywood is cool, right?! And sexy, sparkly, glamorous, Hollywood is talking about a movie that features math and science. Therefore, Hollywood is making math and science cool. SO, be cool and get in on the Hollywood buzz!

3. Learn About History

Want to sound knowledgeable about American history? Go and watch Hidden Figures! Because this movie is based on a true story, you will come out of this movie knowing SO much more about an important (yet underrepresented) part of American history.

4. Strong Acting

Featuring fierce and fiery performances by Octavia Spencer, Janelle Monae and Taraji P, this trio of women is one that will keep you riveted from beginning to end. With Oscar nominations to prove the star-quality of their performances, the acting in Hidden Figures will NOT disappoint.

5. Feel-Good Story

A lot of movies currently in theatres are super-heavy tear jerkers that have you leaving the theatre in a bit of a slump. If you want to be picked up, enlightened and empowered, this movie is the one to watch. Hidden Figures will make you laugh and cheer loudly for these amazing women, you will feel GOOD after leaving the theatre.

If you think about it, we have really given you 6 reasons to go and see Hidden Figures. So, get off of Netflix and get into a theatre to watch this empowering, inspiring and educational piece of highly talked about art that ACTUALLY features STEM!!!

 

 

 

Math & Memes & Talk Shows, OH MY!

It’s the second week of June and we know that can only mean one of two things - you are either in the thick of exams or soooo close to the finish line you can almost taste it. There are of course a couple of you lucky ducks that are already out for the summer and (whom we are totally jealous of). Whatever your current situation, we thought we’d brighten your Thursday with some math related (but totally awesome) content.    If you’re one of those people who thinks that math and science are reserved strictly for textbooks and classrooms, think again! We’ve scoured the internet to find you some of the most hilarious articles and videos that combine our favourite things: academics and pop culture.

 

  1. This article from U.K. Complex that worked out how Reddit used calculated how much money Joey owes Chandler (plus many more pop culture math problems). 

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2. These videos from Jimmy Fallon where he explains “popular mathematics”. Definitely not the most accurate source for educational resources, but we give Jimmy credit shining a spotlight on the concept of math, and giving the subject a prime time TV spot! (We’ve linked two of them below, but Jimmy’s made several of them!)

[embed]http://https://www.youtube.com/watch?v=5s_BU2qkHyc[/embed]

[embed]http://https://www.youtube.com/watch?v=EZXyJXrG8C8[/embed]

 

3. This math meme ft. Lady Gaga that will totally help you remember how to deal with polynomials. BEST.

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4. The PBS Math Club just about knocks our socks off. This collection of Youtube videos riffs off of well-known movies to explain mathematical concepts. Videos range from a Wes Anderson style satire that explains how to multiply positive and negative numbers to a Mean Girls/Darth Vader collab that lays out adding negative numbers. We’re OBSESSED.                        

[embed]http://%20https://www.youtube.com/watch?v=nYdVKlyn1pE[/embed]

[embed]http://https://www.youtube.com/watch?v=QmarTb7wXro[/embed]

Feminism & Factoring: Our Fave F Words!

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In case you don't know yet, I am obsessed OBSESSED with media representations of women and math. That's my thing. The way that the media portrays women who enjoy math is, in my opinion, largely responsible for the lack of women who WANT (read: do not want) to pursue math - and that needs to be changed. I'm not the only one who feels this way, and hey, the way the media portrays women in general sucks sometimes. Just look at Mean Girls, the fan fave that teaches girls that in order to impress a guy that you need to totally dumb yourself down to the point of sacrificing academic success! Well, this fab group may not be particularly focused on the portrayal of women and MATH, but are they zoomed in on the portrayal of women and intelligence? Hell yes! A group of amazing women have started a little something called "Drunk Feminist Films" and it's a super chill (and fun) way to dissect and diss films that portray women as anything other than fabulous.

The solution to the media's nonsense isn't necessarily to just bitch and cry. Why not "get tipsy while lovingly berating (movies) for (their) depictions of female passivity and disempowerment"?

Be a part of it all and help change the way we consume the messages the media feeds us: show up to Toronto's Revue Cinema tonight for a screen & shout of Bring it On! A-mazing.

xoxo